This is my second article about entry strategies to social networks. The first one about front attack was written in 31.12.2007.
Side Attack
With side attack, blogger or new member chooses a certain subject or a target group, which does not exist yet. If something is already popular, side attacker searches other topics. And if he/she does not gain success, the target group can easily be changed. Because there are no other players on the field, there is more liberty and space.
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